The Co-Created team

We are founders and operators at heart. We love what we do and see it as a true privilege. We take our work seriously, and have fun while we’re doing it. We are tactical and efficient, love being in the weeds, and are personally invested in each new opportunity we explore. We believe we have to earn our spot in every relationship and venture and strive to live up to that challenge. We care about the people we work with and the opportunities we spend time on. We are intrigued by new insights, compelled by real problems, and motivated by lasting solutions with purpose.
Meet the Co-Created Partners
Ron J. Williams
Ron J. Williams
Specialities and Industry Focus: Financial Services, Fintech, and Impact
Brooklyn, NY
Named by Fast Company as one of the 100 most creative people in business, Ron has a proven track record of transforming ideas into thriving enterprises. Before joining Co-Created, he was Head of Strategy for D10X, the venture incubation program for Citibank. As Managing Partner at Proof Labs, his expertise in digital innovation and user experience design helped numerous startups achieve scalability and success. Ron is passionate about solving complex problems and creating lasting impact for real people.
Daniel Shani
Daniel Shani
Specialities and Industry Focus: Sustainability, Energy, Health and Wellness
Brooklyn, NY
Daniel is a repeat startup founder, advisor, and board member. He founded and led Energy Intelligence, a cleantech hardware company generating electricity on roads using patented technology, and PostHawk, ecommerce fraud and shipping exception software. He sits on the Board of Onward, a fintech startup supporting divorced and separated co-parents. He helps leaders across industries apply entrepreneurial models and build processes to test and operationalize new concepts. He started his career in consulting, has authored 11 patents, and is passionate about delivering good growth.
Stacey Seltzer
Stacey Seltzer
Specialities and Industry Focus: Financial Services, Media, Education
New York City, NY
Stacey brings a wealth of venturing and internal business experience in financial services, enterprise technology, and education. As a co-founder and partner at Co-Created, he leads venture strategy, product development, and business creation for companies ranging from startups to Fortune 500 firms. Prior to forming Co-Created, Stacey was a partner and CFO at Prehype, the precursor to Co-Created, where he helped launch ventures including Barkbox, Ro, and Managed by Q. Passionate about education, he co-founded Hudson Lab School, a progressive K-8 institution, as well as Hudson Lab Ventures, a platform for high school and college students.
Richard Wilding
Richard Wilding
Specialities and Industry Focus: Cyber, Security and Enterprise Tech
London, UK
Richard is an expert in AI, cyber and security services. He was previously Head of New Ventures for BAE Systems Applied Intelligence Group, where he managed a portfolio of ten new ventures in early-stage development and looked for new opportunities to catalyze innovation and deliver growth. In that role, Richard was a client of Prehype, the precursor to Co-Created. He was also Co-Founder at Shields Up, an auto cyber risk mitigation service, and is a software engineer by training. Richard is dedicated to leveraging nascent technologies to build and enhance robust business models.
We love the creation and early execution of new companies. Collectively, we have built, scaled, successfully exited, and shut down many companies. We have significant experience in both the startup and corporate worlds – from founding and growing early stage companies, to private equity investment and M&A activity, to launching new ventures and business units and building out innovation capabilities within corporate enterprises. We have spent substantial time in a number of industries, including financial services, cybersecurity, energy, healthcare, consumer products, and media. We actively advise, invest in, and support early stage founders and venture teams. We have passion projects in flight, ranging from wildfire prevention to early education, and we have authored more than a dozen patents across industries.
“It is a privilege to work with amazing companies and entrepreneurs to help them build for tomorrow”
Ron J. Williams
Co-Created Partner

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Chicago, USA
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Philip Petersen

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Katharine Budd

Payments, Fintech, B2B
Vienna, Austria
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Francesco Cardoletti

Strategy, Customer discovery, Corporate innovation
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Pedro Cabassa

Operations, Strategy, Insurance, Health & Wellness
Miami, USA
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Ally Young

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New York City, USA
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Seyed Nourbakhsh

Hardware, Engineering
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